Fake news sites have been used and embraced by online marketers as a fruitful sales tool. You could have seen a phony news site or two before if you've been browsing the Internet and looking for product reviews.
The FTC has placed a ban on fake news sites. Here's what to understand and what this signifies for online marketing.
The normal signs of a phony news site are the supposedly legitimate news report video on a product along with a number of supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the product has been featured on these reputable news sources before, and the sole reason why these fake news sites have the ability to display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
The way in which these fake news sites have gotten away with it before by just using paid advertising to get their product listed on these reputable sites. So when they say that their product has been featured on CNN, this simply means that they have purchased a banner ad to look on CNN's website
This is one of the major ways which these sites have already been able to sneak underneath the radar seemingly playing by the rules around this point. But now the FTC has passed a fresh law which forbids the utilization of these sites as an advertising tactic. A number of consumers were likely feeling betrayed and tricked until enough of them complained to get the Federal Trade Commission's attention.
It won't take lengthy because of this to pass into other niches. If you've been using these types of sites as your landing pages, it might be time for you to search for other choices in terms of marketing your products or services.
The FTC in addition has fall on using outlandish and specific claims or testimonials unless they're absolutely able to be proven. If you've ever visited a weight loss product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying a photo of a thin "after photo" person are precisely what they're talking about.
While the FTC is tightening its watch over affiliates, you will find still ways to happily coexist and make serious money online through white hat marketing practices. The key as far as the FTC is concerned is transparency in marketing.
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